One practice, shaped by many disciplines

He avoids trend-led, template-driven design, grounding each project in culture and delivery to balance aesthetic quality, human warmth and commercial value.

GPDP France Paris God of the Two Faces: Design Grand Prize · AIIDA 2022 American International Innovation and Design Award; Commercial Space · · GPD Canada GPD Design Award: Commercial Space; Gold Award · HKIDA Hong Kong Asia-Pacific Region: Top Ten Designers of Luxury Residential Spaces · Outstanding Chinese Designer of the Year 2023 by APDC Asia Pacific Design Center

With over two decades of experience in hotel space design, I am a senior hotel specialist designer, specializing in the comprehensive design and implementation control of high-end business hotels, resort hotels, and boutique art hotels. I am a professional hotel design practitioner who combines industry experience, implementation expertise, and humanistic aesthetics. Throughout my career, I have consistently focused on the vertical track of hotel design, abandoning assembly-line-style template design, and deeply understanding the operational logic of hotels, the experience needs of guests, and the core business value

Member of Xiamen Interior Design Association

Design is never merely the accumulation of materials and shapes; it's about understanding the core needs of the users, balancing aesthetic quality, practical functionality, local culture, and long-term viability, to create a space that is warm, distinct, and relatable, telling a narrative. As a creative director, I adhere to four fundamental principles: prioritizing people, restraining extravagance, utilizing scene narrative, and embracing long-termism. I reject the assembly-line approach of internet celebrity templates, ensuring that every project bears its own unique soulful label.

People come first, with functionality taking precedence. All aesthetics serve people. First, sort out the spatial circulation, usage scenarios, crowd habits, and privacy needs, then proceed with styling and decoration. Take into account daily practicality, reception attributes, and leisure experiences, avoiding decorations that are beautiful but difficult to implement or flashy but impractical. Ensure comfort over exaggeration, and adapt to long-term daily use.

The ultimate value of creativity lies in its implementation and empowerment. It involves controlling the overall creative tone, project style direction, detail quality, and output standards, while balancing artistic quality, timeliness, and commerciality. Instead of blindly following short-term internet celebrity trends, we adhere to long-term aesthetics and brand accumulation, using systematic creative thinking to create visual assets for brands that are sustainable, iteratively usable, and capable of long-term appreciation. Design proposition: Shape differences with creativity, build brands with visuals, and create value through communication.

Light and shadow shape the soul, and light is the best soft decoration for reconstructing the mood of a scene. Relying on natural light and combining with layered lighting design, the main light, ambient light strip, accent spotlights, and floor lighting are arranged in layers; switching between light and shadow to change the space atmosphere, making it transparent and relaxed during the day and quiet and luxurious at night, using light to stimulate people's emotions.

Deeply cultivating the logic of Internet plus visual aesthetics, we abandon redundant and complex design forms and adhere to lightweight, high-definition, and adaptable web design standards. For different online scenarios such as official accounts, short video platforms, social media, official websites, e-commerce pages, and online product launches, we customize adaptable layouts, color systems, and visual proportions. We ensure that the visuals are clean and high-end, with clear visual hierarchy, while meeting multi-terminal scaling, adaptability, and high-definition presentation, making the brand's visual identity unified, neat, and visually appealing across the entire network.

As the AI Design Director, I integrate artificial intelligence computing power with top-notch design aesthetics, overseeing the entire design project with a digital mindset. Possessing skills in spatial strategy, aesthetic control, cost implementation, and AI generation, I spearhead conceptual creativity, scheme iteration, effect image rendering, and material selection, bridging the entire process from creative conception to construction drawing implementation. I excel at using AI tools to quickly iterate through multiple versions of schemes, efficiently verifying spatial layout, material lighting and shadow, and style expression. Simultaneously, I adhere to the underlying logic of design, balancing artistic quality, functional requirements, and budget control, providing efficient and high-quality integrated design strategies for commercial hotels, clubs, and cultural tourism spaces.